How Companies are Monetising the Customer Beyond the Price Tag. Inflation is globally a very sensitive issue for consumers. As a result, businesses have figured out ingenious ways of charging consumers more without always increasing the prices of their products or services. The consumer economy globally is steadily moving from conventional price inflation to stealth inflation and, increasingly, to an extraction model, in which companies seek to extract more value from the same customer. The issue isn't that companies monetise customers more aggressively. The problem begins when the additional monetisation exceeds the customer's perception of additional value.